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Adoption of E-Commerce and M-Commerce Marketing Practices
Pratap Mandal
Jul 01, 2021
E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution channels for selling their products and services. The...
Published by: IGI Global
Moving K-12 Coursework Online
Online learning is part of the future of K-12 education. However, few online K-12 instructors have been formally trained in online pedagogy. This chapter describes best practices in creating online courses for K-12 students....
Published by: IGI Global
Critical Factors Influencing the Intention to Adopt m-Government Services by the Elderly
While the elderly population is growing rapidly, acceptance and use of m-government services by them are far below expectation. Previous studies on acceptance and use of m-government services have predominantly focused on...
Published by: IGI Global
Can Perceived Ease of Use Improve M-Commerce Adoption?
In India, e-commerce sector is rising at an enormous pace, but even larger share is in the hands of offline retailers till now. A unique type of consumer behaviour has been seen because of the simple accessibility of the...
Published by: IGI Global
Critical Factors Influencing the Intention to Adopt m-Government Services by the Elderly
While the elderly population is growing rapidly, acceptance and use of m-government services by them are far below expectation. Previous studies on acceptance and use of m-government services have predominantly focused on...
Published by: IGI Global
Hybrid Approach for Enhancing Performance of Genomic Data for Stream Matching
In gene expression analysis, the expression levels of thousands of genes are analyzed, such as separate stages of treatments or diseases. Identifying particular gene sequence pattern is a challenging task with respect to...
Published by: IGI Global
Investigating Student Perceptions and the Effectiveness of K-12 Blended Learning Communities
While the growth of blended learning environments in higher education and non-educational settings has continued to increase in recent years, this has not been the case in K-12 settings. Recently, in an effort to explore the...
Published by: IGI Global
MapReduce-Based Crow Search-Adopted Partitional Clustering Algorithms for Handling Large-Scale Data
Cluster analysis is the prominent data mining technique in knowledge discovery and it discovers the hidden patterns from the data. The K-Means, K-Modes and K-Prototypes are partition based clustering algorithms and these...
Published by: IGI Global
Investigating Student Perceptions and the Effectiveness of K-12 Blended Learning Communities
While the growth of blended learning environments in higher education and non-educational settings has continued to increase in recent years, this has not been the case in K-12 settings. Recently, in an effort to explore the...
Published by: IGI Global
A Technique for Securing Big Data Using K-Anonymization With a Hybrid Optimization Algorithm
The recent techniques built on cloud computing for data processing is scalable and secure, which increasingly attracts the infrastructure to support big data applications. This paper proposes an effective anonymization based...
Published by: IGI Global
An Optimal K-Nearest Neighbor for Weather Prediction Using Whale Optimization Algorithm
The weather has a serious impact on the environment as it affects to change day to day life. In recent days, many algorithms were proposed to predict the weather. Although various machine learning algorithms predict the weather...
Published by: IGI Global
Ensuring Virtual Success
Very few academic programs in pre-service teacher education include opportunities for current and future K-12 educators to develop the necessary skills to teach in an online setting. While limited research has been done related...
Published by: IGI Global
Applying Horner's Rule to Optimize Lightweight MDS Matrices
This article is concerned with the problem of constructing lightweight MDS matrices. The authors present a new construction of 4 × 4 MDS matrices over GL(F2, m) for any integer m. They give sufficient and necessary conditions to...
Published by: IGI Global
Taking Responsibility for the Future
Although K–12 online education is becoming more common in the United States, there is still much we do not know about how K–12 online teachers are being prepared. Given that few teacher education programs include online pedagogy...
Published by: IGI Global
Impact on alcohol selection and online purchasing of changing the proportion of available non-alcoholic versus alcoholic drinks

Background

Increasing the availability of non-alcoholic options is a promising population-level intervention to reduce alcohol consumption, currently unassessed in naturalistic settings. This study in an online retail...
Published by: PLoS Medicine
Cloud-Based Access Control Framework for Effective Role Provisioning in Business Application
In the evolution of social networks and big data, secure information sharing is a crucial task. When information is shared between the user and the organization admin, security plays a key role in any business organization in...
Published by: IGI Global
Advancing English Language Learners' Speaking Skills Using VoiceThread in Mobile Learning for Russian Tertiary Context
This research examines the effectiveness of using the VoiceThread (VT) application (both web and mobile-based) for the development of oral English skills of Russian university students. The study involved 44 full-time bachelor...
Published by: IGI Global
The Effect of Culture on Performance Expectancy, Intention, and Trust in Mobile Payment Adoption
This study aims to investigate the role of culture at an individual level in the context of m-payment adoption. Specifically, it examines the effect of uncertainty avoidance and collectivism based on the Hofstede cultural...
Published by: IGI Global
A Top-K QoS-Optimal Service Composition Approach Based on Service Dependency Graph
With the development of internet of things (IoT) technology, servitization of IoT device functions has become a trend. The cooperation between IoT devices can be equivalent to web service composition. However, current service...
Published by: IGI Global
Transforming the Media and Entertainment Industry
Technology is the mast that keeps the flag of the entertainment industry flying high. As technology evolves and the mode and quality of entertainment changes vigorously, India represents one of the Top 5 Entertainment and Media...
Published by: IGI Global
Method in Theology
Philip McShane
Sep 16, 2018
McShane’s Essay, “Method in Theology: From [1 + 1/n]nx to {M (W3)θΦT}4”, takes off from a puzzling piece of a 1954 letter of Lonergan to Fred Crowe, which Crowe and McShane both struggled with, and pushes forward to a more...
Determinants of the Acceptance of Mobile Payment Systems by E-Merchants
To be effectively deployed, a mobile payment (m-payment) system must be provided by e-merchants and accepted by e-consumers. Although the problem of acceptance of m-payment systems by e-consumers has been widely researched...
Published by: IGI Global
Prediction of Environmental Pollution Using Hybrid PSO-K-Means Approach
Air pollution is increasing day by day, decreasing the world economy, degrading the quality of life, and resulting in a major productivity loss. At present, this is one of the most critical problems. It has a significant impact...
Published by: IGI Global
Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India
India seems to lead the shift from e-commerce to mobile commerce adoption. Apps and mobile websites are offered in various areas of health, travel, shopping, ticketing, and lifestyle, promising enormous opportunities for...
Published by: IGI Global
An Approach to Convert Conventional Laboratories Into IoT-Enabled Laboratories
Practical learning methodologies have become the need of the hour in the education sector, in particular in engineering education, to achieve technical competencies and skills. Advancements in web-based learning strategies have...
Published by: IGI Global

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